WORK
FASHION
Showcase of projects that demonstrate an understanding of fashion business fundamentals in brand strategy development, global supply chain strategy development, visual communication and design practices, retail space design, and marketing campaign development in the luxury fashion marketplace through practical application across both conceptual and established global brands.
FRAGRANCE
Ideation and execution of compelling visual narratives for effective storytelling through digital media, and delivery of visual concepts and marketing plan for an established global luxury fragrance brand.
New product development, innovation and strategic business planning with the introduction of conceptual fine fragrance brands for global penetration, anchored in Indian fragrance making tradition, and African artisanship.
LIFESTYLE
Insight-driven development of growth strategy plans for luxury brands in travel and hospitality, and fashion with an exploration of evolving consumption behaviors amongst luxury consumers in the global marketplace.
Segments showcased illustrate an understanding of effective business modeling and marketing strategy development, through the launch of innovative brand solutions and unique experiences in a Capetonian winery and vineyard, a digital luxury solution for the African continent, and the delivery of an expansion strategy for an exclusive luxury resort in South East Asia.
COLLABORATION
Demonstrated ability to deliver creative business solutions through research, innovation, design thinking, product development, strategy, and asset creation through multi-disciplinary collaboration and brand partnerships.
​
SCADpro is a collaborative innovation studio at the Savannah College of Art & Design, enabling students to partner with brands in the industry to solve commercial challenges through creative project solutions.
