LUXURY TRAVEL & HOSPITALITY: GLOBAL BRAND MANAGEMENT

 

Development of a geographical expansion proposal for Bvlgari Hotels and Resorts, a leading luxury hospitality brand.  Our aim was to explore the fundamentals of the Bvlgari brand’s current positioning in hospitality, identify potential expansion markets and a prime location in the selected destination, and understand the target consumers lifestyle and travel behaviors, enabling the team to craft a suitable value proposition that retained the Bvlgari brand identity while exploring opportunities for weaving in the local culture.

 

This exploration enabled the development of a viable expansion strategy that would work to strengthen Bvlgari Hotels & Resorts stronghold in a critical region.

​

BRAND

Bulgari Hotels & Resorts

​

ROLE

Led the situational analysis, expansion strategy development, consumer lifestyle analysis (luxury tourist segmentation), value proposition (product and pricing), marketing mix, and creation of concept renders.