LUXURY TRAVEL & HOSPITALITY: GLOBAL BRAND MANAGEMENT

 

Development of an innovative strategic initiative in luxury tourism to stimulate growth for the award-winning Delaire Graff Estate winery in Stellenbosch, South Africa. With a focus on wine tourism, concepts for experiential wine offerings were developed, including oenology and vinotherapy spa offerings, in order to enhance the Estate's proposition, elevate appeal with local and global wine tourists and attract more wine tourists to the region.

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BRAND

Delaire Graff Estate

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ROLE

Led the market and trend research, competitor analysis, concept development (innovation), strategy development, and visual design.