MARKETING STRATEGIES

 

Development of a future brand building strategy for a new Indian brand. The product idea and strategy were designed for a non-existing Indian fragrance brand (conceptual).

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BRAND

Mehlora

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MISSION

It is the legacy of an enduring love and the celebration of the ultimate promise. A testament to the richness of tradition entrenched in our culture over decades and built on the cornerstone of fine artisanal Mughal heritage. Where delicate florals, rich oils and herbs are intricately woven to create captivating notes, and entombed in finely crafted signature bottles.

 

A pure preservation of love and tradition.

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Our desire was to provide consumers with indulgent products that stimulate the feeling of enchantment, celebrate their unique tales and honor the essence of rituals in love.

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BRAND INSPIRATION

The brand, Mehlora, was inspired by the devotion between Mumtaz Mahal (Arjunand Banu) and her husband, the emperor Shah Jahan, and his compelling commitment that led to the creation of the Taj Mahal as an act of love. The emperor entombed his wife in the mausoleum after her death and this symbolized the preservation of their everlasting bond, a sentiment that is timeless and still relevant today.

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ROLE

Led development of brand purpose and mission, brand strategy, unique selling proposition, and target consumer segmentation.