VISUAL NARRATIVES FOR CONSUMER ENGAGEMENT

 

Conceptualization and development of a stop motion GIF campaign (series of three) for the alluring Signorina fragrance, supported with a marketing strategy.

 

BRAND INSPIRATION

Signorina, Salvatore Ferragamo

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CAMPAIGN TITLE

Dash of Daring

 

ROLE

Creative Director

Led ideation for GIF series and developed supporting marketing campaign for the Signorina fragrance. Collaborated with SCAD photography and illustration majors to bring idea to life.

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PHOTOGRAPHY

Chris Honthy, SCAD

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ILLUSTRATIONS

Madi Mitchell, SCAD

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APPLICATIONS

Adobe Illustrator, Adobe InDesign

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