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HELLO!

I bridge the gap between Fortune 500 operational rigor, corporate brand strategy, and luxury marketing education. My focus: transitioning luxury brands into the future through data-driven go-to-market strategies and high-touch guest experience design. With 7+ years leading global F&B brands at PepsiCo and 3 years as Professor at SCAD, I combine commercial discipline with specialized research in luxury brand management and GenAI innovation to drive measurable business growth.

At PepsiCo, I managed portfolios for Doritos, Lays, and Cheetos across 6 Sub-Saharan Africa markets—delivering +30% sustained growth for two consecutive years. I led a $1.9M annual marketing budget with partial P&L accountability, executed 360° integrated campaigns and product launches across diverse markets, and drove cross-functional collaboration to accelerate portfolio expansion.

As Professor of Fashion Marketing and Graduate Coordinator for Luxury and Brand Management at SCAD, I pioneer AI integration across the luxury business and fashion marketing curriculum, develop brand strategists who blend creative vision with business acumen, lead curriculum innovation, and bridge industry practice with academic excellence, while directing SCAD's Fashion Scholarship Fund business strategy case study competitions, achieving 9 scholarship wins across three consecutive years—contributing to SCAD's #1 national ranking for FSF scholarship recipients.

I'm a strategist and storyteller who creates authentic brand experiences that drive real business growth. I'm particularly passionate about brand leadership and digital transformation (AI strategy) in luxury hospitality, where innovation, marketing excellence, and human-centric strategy converge to build genuine connection, desire, and brand love.

LUXURY HOSPITALITY

MFA PORTFOLIO

JOURNEY TO THE CAPE

Delaire Graff Estate

Growth strategy for a Relais & Châteaux property in South Africa, the award-winning Delaire Graff Estate winery in Stellenbosch. Development of an innovative strategic initiative in luxury tourism to stimulate growth for the wine estate. With a focus on luxury wine tourism, concepts for experiential wine offerings were developed, including oenology and vinotherapy spa offerings, in order to enhance the Estate's proposition, elevate appeal with local and global wine tourists, and attract more wine tourists to the region.

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LUXURY LIFESTYLE

MFA PORTFOLIO

ESCAPE BY RAIL

TOTEM.

An insight-driven exploration into the future of the African luxury economy. This project bridges hospitality, travel, art, and fashion to create an innovative digital ecosystem. Moving beyond traditional marketing, it demonstrates a deep understanding of business modeling and strategy, responding to the evolving demands of the global luxury consumer with a bespoke solution for the continent.

COMING SOON
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BRAND STRATEGY

CORPORATE

PEPSICO

New Product Launches, 360' Campaigns

Innovation, new product development, market entry strategies, regional expansion, multi-brand portfolio management, cross-functional leadership, 360'/IMC campaigns, BTL campaigns. Achieved significant business growth: increased penetration, strengthened market share, and amplified consumer engagement.

STRATEGY, INNOVATION, TALENT DEVELOPMENT

ACADEMIA

SCAD

Future of Shopping, AI Innovation, Editorials

Talent development in innovation, strategy, emerging technologies, and trend forecasting. Pioneering AI integration across luxury business and fashion marketing curriculum, developing brand strategists who blend creative vision with business acumen, leading curriculum innovation, and bridging industry practice with academic excellence.

AI INNOVATION

ACADEMIA

AI SUMMIT 2025

Thought Leadership

Served as internal panelist at SCAD AI Summit 2025, presenting insights on AI integration in Fashion Marketing and Management curricula and contributing to institutional advancement strategies for enhanced student industry preparedness.

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LUXURY, FASHION AND CULTURE

ACADEMIA

MASTERCLASSES

Speaking Engagements

Led masterclasses, including a conversation with Bob Chavez, Former Hermès Americas President and CEO, and SCAD Executive in Residence; and a conversation with activist Bethann Hardison and award-winning director and filmmaker Fred Tcheng (Dior and I, and Halston) for their co-directed film, Invisible Beauty: The Memoir of Fashion Pioneer Bethann Hardison.

SKILLS AND CAPABILITIES

Expertise

Brand Strategy

Consumer Insights

Consumer Engagement

Brand Marketing

Regional Marketing

Luxury Marketing

Product Innovation

Guest Experience Design

Digital Transformation

AI Research and Strategy

Emerging Markets

Cross-functional Leadership

Agency Management

Talent Development

Mentorship

MFA PORTFOLIO

Luxury and Brand Management

Earned a Master of Fine Arts (MFA) in Luxury and Brand Management—a specialized program at the intersection of marketing strategy, creative innovation, and luxury operations. Developed expertise across strategic brand management and marketing, global operations and distribution, leadership and innovation, and financial acumen.

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IMPACT AND RESULTS

Track Record

SCAD

2023 - Present

9 FSF Scholarship Wins, #1 National Ranking (SCAD)

AI Curriculum Pioneer

2 Masterclasses

PepsiCo

2011 - 2018

+30% Growth Achievement

$1.9M Budget Management

6 Markets Led

360° Campaign Leadership

Leadership Award

CEO Team of The Year Award

Team Silver Award

Twitter Creative Award

LET'S CONNECT

OPEN TO NEW OPPORTUNITIES

Particularly interested in brand leadership roles in luxury hospitality, AI strategy, and innovation. Available for full-time opportunities, consulting and advisory roles, and speaking engagements.

© 2026 KUDZAYI LORRAINE KANYAMA

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