HELLO!
I bridge the gap between Fortune 500 operational rigor, corporate brand strategy, and luxury marketing education. My focus: transitioning luxury brands into the future through data-driven go-to-market strategies and high-touch guest experience design. With 7+ years leading global F&B brands at PepsiCo and 3 years as Professor at SCAD, I combine commercial discipline with specialized research in luxury brand management and GenAI innovation to drive measurable business growth.
At PepsiCo, I managed portfolios for Doritos, Lays, and Cheetos across 6 Sub-Saharan Africa markets—delivering +30% sustained growth for two consecutive years. I led a $1.9M annual marketing budget with partial P&L accountability, executed 360° integrated campaigns and product launches across diverse markets, and drove cross-functional collaboration to accelerate portfolio expansion.
As Professor of Fashion Marketing and Graduate Coordinator for Luxury and Brand Management at SCAD, I pioneer AI integration across the luxury business and fashion marketing curriculum, develop brand strategists who blend creative vision with business acumen, lead curriculum innovation, and bridge industry practice with academic excellence, while directing SCAD's Fashion Scholarship Fund business strategy case study competitions, achieving 9 scholarship wins across three consecutive years—contributing to SCAD's #1 national ranking for FSF scholarship recipients.
I'm a strategist and storyteller who creates authentic brand experiences that drive real business growth. I'm particularly passionate about brand leadership in luxury hospitality and luxury tech, where marketing excellence and human-centric strategy converge to build genuine connection, desire, and brand love.
JOURNEY TO THE CAPE
Delaire Graff Estate
Growth strategy for a Relais & Châteaux property in South Africa, the award-winning Delaire Graff Estate winery in Stellenbosch. Development of an innovative strategic initiative in luxury tourism to stimulate growth for the wine estate. With a focus on luxury wine tourism, concepts for experiential wine offerings were developed, including oenology and vinotherapy spa offerings, in order to enhance the Estate's proposition, elevate appeal with local and global wine tourists, and attract more wine tourists to the region.
ESCAPE BY RAIL
TOTEM.
An insight-driven exploration into the future of the African luxury economy. This project bridges hospitality, travel, and fashion to create an innovative digital ecosystem. Moving beyond traditional marketing, it demonstrates a deep understanding of business modeling and strategy, responding to the evolving demands of the global luxury consumer with a bespoke solution for the continent.
ACADEMIC RESEARCH
Luxury Travel and Hospitality
MFA specialization in luxury brand management with a focused interest in luxury hospitality, which included the development of a strategic market expansion plan for Bvlgari Hotels & Resorts in Thailand, growth strategies for a Relais & Châteaux property in South Africa, and a digital travel magazine concept—with focus on brand positioning, guest experience design, and luxury tourism innovation.
CORPORATE: PEPSICO
New Product Launches, 360' Campaigns
Innovation, new product development, market entry strategies, regional expansion, multi-brand portfolio management, cross-functional leadership, 360'/IMC campaigns, BTL campaigns. Achieved significant business growth: increased penetration, strengthened market share, and amplified consumer engagement.
ACADEMIA: SCAD
Future of Shopping, FSF, AI Innovation
Talent development in innovation, strategy, emerging technologies, and trend forecasting. Pioneering AI integration across luxury business and fashion marketing curriculum, developing brand strategists who blend creative vision with business acumen, leading curriculum innovation, and bridging industry practice with academic excellence.
MASTERCLASSES
Speaking Engagements
Led masterclasses, including a conversation with Bob Chavez, Former Hermès Americas President and CEO, and SCAD Executive in Residence; and a conversation with activist Bethann Hardison and award-winning director and filmmaker Fred Tcheng (Dior and I, and Halston) for their co-directed film, Invisible Beauty: The Memoir of Fashion Pioneer Bethann Hardison.
MFA PORTFOLIO
Luxury and Brand Management
Earned a Master of Fine Arts (MFA) in Luxury and Brand Management—a specialized program at the intersection of marketing strategy, creative innovation, and luxury operations. Developed expertise across strategic brand management and marketing, global operations and distribution, leadership and innovation, and financial acumen.
