PEPSICO
DORITOS
New Product Launches, 360' Campaigns
Innovation, new product development, digital experiences, cross-functional leadership, 360'/IMC campaigns, BTL campaigns, agency management. Achieved consecutive double-digit growth and built a community of highly engaged consumers. Recognition: Leadership Award, CEO Team of The Year Award, Team Silver Award, Twitter Creative Award.
DORITOS MADE ME DO IT
NPD, 360' CAMPAIGN (IMC)
DORITOS A VS. B
360' CAMPAIGN (IMC)
DORITOS ROSES
TACTICAL VALENTINES CAMPAIGN (SOCIAL-FIRST)
LAYS
Product Localization, BTL Campaigns
Packaging localization for regional adaptations to increase market penetration, new market entry strategies, regional expansion, multi-brand portfolio management, distributor engagement, agency management, and glocalized BTL campaigns. Achieved significant business growth in key markets and built consumer awareness in new markets.
LAYS MESSI
BTL CAMPAIGN - REGIONAL
LAYS ENTRY PACKS
REGIONAL PACK FORMATS
SCAD
BUSINESS STRATEGY
CONCEPT STORES, WEB3 LOYALTY PROGRAMS, AI-POWERED E-COMMERCE
FUTURE OF SHOPPING
Retail Innovation
Strategic competition leadership, AI curriculum innovation, industry partnership development, talent development, and mentorship.
STRATEGY
FASHION AND LIFESTYLE PUBLICATIONS
TREND FORECASTING
Trend Analysis, Culture, Fashion Media
Fashion and lifestyle editorial leadership, publication strategy development (brand development, pricing, distribution, revenue model, audience segmentation, content strategy [social and podcasts], customer journey mapping, roll-out plan), curriculum innovation, talent development, and mentorship.
FSF
Fashion Scholarship Fund Competition
Directed Business Strategy case study deployment for national Fashion Scholarship Fund (FSF) competition, mentoring students to develop strategic business plans and product solutions, achieving best-in-class project outcomes that contributed to SCAD's #1 national ranking for scholarship recipients. Delivered measurable results: 9 scholarship winners across three consecutive years - Strategic Partnerships (2026), AI and Digital Technology (2025), ESG and Sustainability (2024).
BUSINESS STRATEGY
CASE STUDY AWARD LEADERSHIP
LUXURY, FASHION AND CULTURE
ACADEMIA
MASTERCLASSES
Speaking Engagements
Led masterclasses, including a conversation with Bob Chavez, Former Hermès Americas President and CEO, and SCAD Executive in Residence; and a conversation with activist Bethann Hardison and award-winning director and filmmaker Fred Tcheng (Dior and I, and Halston) for their co-directed film, Invisible Beauty: The Memoir of Fashion Pioneer Bethann Hardison.
