CORPORATE: PEPSICO
DORITOS
New Product Launches, 360' Campaigns
Innovation, new product development, market entry strategies, regional expansion, multi-brand portfolio management, cross-functional leadership, 360'/IMC campaigns, BTL campaigns. Achieved significant business growth and heightened consumer engagement.
LAYS
New Product Launches, 360' Campaigns
Innovation, new product development, market entry strategies, regional expansion, multi-brand portfolio management, cross-functional leadership, 360'/IMC campaigns, BTL campaigns. Achieved significant business growth and heightened consumer engagement.
ACADEMIA: SCAD
FUTURE OF SHOPPING
Retail Innovation for Customer Empowerment
Strategic competition leadership, AI curriculum innovation, industry partnership development, talent development, and mentorship.
FSF
Fashion Scholarship Fund Competition
Directed Business Strategy case study deployment for national Fashion Scholarship Fund (FSF) competition, mentoring students to develop strategic business plans and product solutions, achieving best-in-class project outcomes that contributed to SCAD's #1 national ranking for scholarship recipients. Delivered measurable results: 9 scholarship winners across three consecutive years - Strategic Partnerships (2026), AI and Digital Technology (2025), ESG and Sustainability (2024).
AI SUMMIT 2025
Thought Leadership
Served as internal panelist at SCAD AI Summit 2025, presenting insights on AI integration in Fashion Marketing and Management curricula and contributing to institutional advancement strategies for enhanced student industry preparedness.
MASTERCLASSES
Speaking Engagements
Led masterclasses, including a conversation with Bob Chavez, Former Hermès Americas President and CEO, and SCAD Executive in Residence; and a conversation with activist Bethann Hardison and award-winning director and filmmaker Fred Tcheng (Dior and I, and Halston) for their co-directed film, Invisible Beauty: The Memoir of Fashion Pioneer Bethann Hardison.
