FASHION PROMOTION

 

Developed an impactful IMC strategy and promotional plan for Burberry in Japan, to help build stronger connections and brand associations with young digitally-savvy, luxury Japanese consumers. Through gamification, the campaign was designed to link together online and offline worlds and reward young Japanese consumers for engaging with the brand.

 

BRAND INSPIRATION

Burberry

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CAMPAIGN TITLE

The Trench Experience

 

ROLE

Led concept brief development, target consumer analysis, creative idea development, IMC strategy and marketing mix, budget formulation, and campaign asset creation.

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ILLUSTRATIONS

Siying Chen, SCAD

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APPLICATIONS

Canva

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Disclaimer: background Burberry imagery and 3D deer character used are found footage.