FRAGRANCE: GLOBAL MANAGEMENT & BRAND BUILDING

 

Development of a small-batch artisanal luxury fragrance collection crafted with

unique African botanicals, Made in Africa.

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BRAND

nomad

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ROLE

Led the brand creation, market and industry research, consumer segmentation, product development (fragrance formulation and packaging prototypes), collection development and assortment mix, pricing strategy, sales forecast and revenue projections, distribution plan, and marketing strategy.